May 7, 2012
AT&T: Too Worried to Do Anything but Hide

On Friday, The New York Times published a number of quotes from AT&T’s chief executive, Randall Stephenson, discussing recent changes in the industry.  The degree with which he spoke openly is both surprising and welcome, but while it’s nice to see so vividly into AT&T’s workings, the quotes illustrate a company who’s culture is focused on stifling others rather than improving the experience for their consumers.

The choice quote from their article: “You lie awake at night worrying about what is that which will disrupt your business model.”  He specifically mentions iMessage and Skype as threats to their revenue stream.  He’s right to think so.  These products were in many ways a response to the tactics of wireless carriers like AT&T.  The larger problem here is that like so many other industries, rather than attempting to foster innovation or improve their product, these carriers are instead trying to extort as much as they can and attempt to block off all those who might disrupt them.

The article notes that, “Stephenson said he didn’t regret the decision to support the smartphone.”  On its face, the comment may seem in the carrier’s favor, but it’s really a further example.  Certainly with subsidies nowadays, mobile carriers are spending more per phone than they were ten years ago.  Countering this, however, are exorbitant eighty dollar monthly bills once you combine voice, data, and texting (or rather, much smaller data at a much higher rate).  It could be argued that the quick development and deployment of LTE networks was in the consumers favor, but it was only a matter of beating their competitors by one number in advertisements (that is, 3G to 4G).  This is evident by in AT&T’s rollout.  AT&T is notorious for its 3G’s spotty service in major cities like New York and San Francisco.  Rather than address this, they pushed forward elsewhere.

The carriers are afraid of smartphone manufacturers as well.  This seems to be the case with Apple in particular.  The iPhone’s sales are so strong, cell carriers are effectively at Apple’s mercy, and that can only mean bending the carriers as they attempt to stifle a better user experience.  One report noted that Verizon was pushing Android phones, and likely in part for this reason.  The claim is that the iPhone is not yet on 4G (and 4G could eventually mean even higher priced data plans), but more important than this is that carriers still have leverage on Android handset manufactures.  They can force manufacturers to and not to include features and software, they can block devices from upgrading to new versions of an OS.  It doesn’t even make complete sense.

From the carriers’ perspective, it’s hard to argue against their structure.  The major companies have all determined the same value for each service, and as long as that’s the case, there’s no reason to be the one who starts to drive down prices.  Sprint offers unlimited data, which is a strong move - most consumers won’t take advantage of that much data, but the package’s value and the feeling of safety from overages makes it worthwhile for the goodwill it will create toward Sprint.  AT&T is developing a modern take on the 800 number - a surprising instance of innovation from the company that’s afraid of iMessage.  Maybe it won’t take off or even see the light of day, but this exemplifies the type of work the carriers should be doing.  There’s no reason to not have wideband audio nowadays, especially with the development of such powerful data networks.  On the networks that have capped data, they won’t let you choose how you use it.  Tethering has a charge to it, which doesn’t seem right when you’re buying a set amount of monthly bandwidth.

Unfortunately, it’s likely that it will be a slow process as handset manufacturers gain more and more leverage and continue to chip away at the carriers’ imposed restraints.  Who will be the first to true VoIP?  Apple has already dealt the death blow for text messages with the introduction of iMessage (and if only it were an open protocol…), and backing them up is Facebook with their Messenger app (which is a far more powerful tool as well, providing multiple means of access, group messaging, location data, multimedia, read receipts).  Particularly now with the addition of required thirty dollar monthly data plans, something needs to be done.  With the way that the carriers thus far have hidden from innovation by clinging to the past, it’s likely that it won’t be from one of the them.

10:01am  |   URL: http://tmblr.co/ZlHBNyL2Hh6r
Filed under: at&t tech 
March 22, 2012
AT&T’s 800 Number for Apps

In late February the Wall Street Journal repotted that AT&T is considering “the equivalent of 800 numbers” for apps, wherein a developer could opt to pay for customers’ data usage within the app.  With the WSJ’s follow up report regarding data usage on the new LTE enabled iPad, news of AT&T’s plan is buzzing again.  There seems to be a bit of negative reaction toward the plan, but this might be the smartest thing a carrier has done in some time.  For once the a carrier would be doing something beneficial to the user.  While this would be at the developers expense, it could open up new possibilities.

TechCrunch’s negative feedback regarded AT&T effectively earning more for nothing.  Writer Jordan Crook argues that most users don’t even near their data cap, and thus AT&T would be charging the developer unnecessarily.  This might be true, and while the WSJ’s new report on data use via LTE is anecdotal, there are a number of reasons this plan could help.  It does seem unlikely to lower the data plan of consumers.  Apps that already have your use aren’t going to help you pay to use them, the same way websites don’t pay off internet providers.  But with the absurd data costs in the mobile landscape, there are new business opportunities that this could afford.

A number of GPS apps exist within the iTunes store, and they seem to rely on a subscription model rather than a flat purchase.  While they exist today, the data usage of such apps must be significant, particularly now that our data plans hover around 2 GBs.  Building in free data use could be a major selling point, even if it means hiding it within the price point.  It’s a one time fee, and the consumer never has to worry about ridiculous data overage charges.

In the WSJ’s report on iPad data use they discuss the how LTE is “almost purpose-built for mobile video.”  LTE users can stream HD media, which brings a heavy data toll that users may not realize.  Covering data costs could allow video providers to touch a larger audience for a longer time, monetizing above the data coverage costs via advertising.  I would hardly expect Instagram to cover our photo uploads - it’s a nominal amount of data (then again, web services already pay for hosting).  Rather, AT&T’s plan seems great for specific use cases, and it could open interesting possibilities for developers.

It’s understandable seeing this plan as a money grab by AT&T, but for once, we should support it.  The (possible) move is innovative and consumer friendly.  It may not immediately lower the cost of our data plans, but it appears positioned to help.  It seems like every move that cell providers make is angled to hurt consumers.  It’s one thing to make a profit and another to strangle your customers’ wallets.  AT&T’s idea may seem simple, but it might be the first innovative thinking put forward by a provider in a long time.  In an industry that claims to have trouble figuring out how to put together a family data plan, this could be a big step.

(Source: The Wall Street Journal)

10:00am  |   URL: http://tmblr.co/ZlHBNyIO4dvg
Filed under: tech at&t apps